Developing your story – Lee Jackson #wcldn

A few years ago:

I hated my agency

Mean clients

Baldness ensued

Something had to change

Agency reset:

1

Finding your why? (are we doing this)

Write a mission statement

Look at your past

Ask others

2

Discover your (key) strengths

Offer services based on those

Don’t chase the money

What are you excited about?

His agency does themes only – no plugins

3

Client goals, blockers and solutions

Key services that play to your strengths

4

Messaging

Branding is a consistent voice and message

Agencytrailblazer.com – podcast and WC slides available