Developing your story – Lee Jackson #wcldn
Published onA few years ago:
I hated my agency
Mean clients
Baldness ensued
Something had to change
Agency reset:
1
Finding your why? (are we doing this)
Write a mission statement
Look at your past
Ask others
2
Discover your (key) strengths
Offer services based on those
Don’t chase the money
What are you excited about?
His agency does themes only – no plugins
3
Client goals, blockers and solutions
Key services that play to your strengths
4
Messaging
Branding is a consistent voice and message
Agencytrailblazer.com – podcast and WC slides available